B1G1 is Helping Businesses of Any Size Make Big Impacts With a Diversity of Giving Projects

In Episode 149 of the Disruptors for Good podcast, Causeartist contributor Rafael Aldon, speaks with Masami Sato, Founder & CEO of B1G1, on helping businesses of any size make big impacts with a diversity of giving projects.

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Masami was born in Japan but her desire to expand her horizons took her on a global journey.

She became deeply concerned about the inequalities and other challenges that existed in the world.

Since then, she has endeavored to create real WIN-WIN connections across all cultures, people and organizations to realize a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today.

And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.

Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does.

And she also radiates it through her writing and speaking.

She has authored four books including, ‘JOY – The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.

Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children.

She is a two-time TEDx speaker and frequently invited to international events, podcasts and interviews.

About B1G1

B1G1 (Buy1GIVE1) is a global giving movement that helps businesses give back easily in meaningful ways.

Imagine a coffee shop giving life-saving water for every coffee they sell, or an accounting firm educating a child in need for every client they create.

Imagine a world where every transaction gives back and makes a difference.

Since 2007, B1G1 has worked with more than 3,000 businesses from all industries around the world, creating over 270 million giving impacts.

It helps businesses around the world incorporate giving into their business model by providing them with a simple program and platform and access to carefully selected high-impact projects that resonate with them and their customers.

100% of giving made by B1G1 Businesses are then forwarded to these impact projects (Worthy Causes).

B1G1 provides the tools and resources businesses need to make giving habitual and connected.