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Launching a business is not for the faint of heart — ask anybody who’s done it. The hours are long, the obstacles are many, and the entire process is a gamble; if you build it, will they come? It’s no wonder many founders start their businesses as side hustles. The security of a full-time gig can be a necessary salve to the stress of starting something new.
This week, we’re featuring a conversation with Bogobrush CEO Heather McDougal, an impact entrepreneur who turned her innovative side hustle into a successful, full-fledged social impact business. She shares advice and inspiration for others going through this process.
New Article: Turning a Side Hustle Into a Successful Social Impact Business with Heather McDougall of Bogobrush
What does it take to launch and run an eco-friendly oral care brand? We asked Heather McDougall, CEO of Bogobrush, how she turned a clever idea and a passion for sustainability into a successful impact business. The company’s innovative toothbrushes are made of recycled and biodegradable materials. With every sale, Bogobrush gives back to the people and the planet—donating toothbrushes, planting trees, supporting low and no-cost health clinics, and more.
What Social Impact Business Model Is Right for My Startup?
Traditional business models have succeeded in driving technical innovation and creating exponential change in our lives. However, capitalism as we know it today has also caused unprecedented inequality and environmental damage. Here are some social impact business models to consider for your startup.
Podcast Episodes You’ll Love
- Meet Carbon Equity, the Innovative Fintech Startup Creating Access to Climate Investments | We speak with Jacqueline van den Ende, Co-founder of Carbon Equity, on enabling access to alternative investments such as Climate Venture Capital, Climate Private Equity, and other asset classes.
- Molly Stillman Speaks on Her Decade Long Journey of Covering Social Entrepreneurs and Impact Brands | We speak with Molly Stillman about her learnings and impact on spending a decade covering and interviewing social entrepreneurs and impact brands.
Leading the Way
Learn more about how an innovative business is using food waste to create craft beer from Louisa Ziane, co-founder and COO of Toast Ale, here.
What’s Inspiring Us
- How This Air Force Veteran Found the Secret Sauce to Keep Her Business Afloat During the Pandemic (Triple Pundit) | Mutt’s Sauce is now performing well despite the hardships the pandemic had piled on the company.
- Build an Impact Business, but Make It Afro-Indigenous (B the Change) | Even leaders with the best intentions at heart face systemic obstacles, inherent unconscious bias, and mindsets that trickle down into the various levels of company culture.
- Meet the computer scientist and activist who got Big Tech to stand down (Fast Company) | Joy Buolamwini’s research helped persuade Amazon, IBM, and Microsoft to put a hold on facial recognition technology. Through her nonprofit Algorithmic Justice League, she’s now battling AI bias in other realms.
- Social Impact Summer Connector | July 29 | Be Social Change’s annual online facilitated networking party, connecting purpose-driven professionals driving impact around the world.
- Cultivating Intentional Workplace Communities | August 12 | This Bioneers-hosted 2-hour conversation is a step toward cultivating a nourishing and intentional workplace where safety, inclusivity, emotional health, equality, and justice are available to everyone.
- SPECTRUM21 Virtual: Color of Money | September 22 | A half-day event on the importance of finance and race with a range of conversations focused on the need to diversify fund managers, a call for more investment in Black and Brown entrepreneurs and closing the wealth gap.
- Sustainable Brands 2021 | October 18-21 | Taking place in San Diego, SB’21 offers inspiration, resources, and guidance toward unlocking the power of regenerative business.
Product of the Week: Yellow Leaf Hammocks
Each beautiful Yellow Leaf hammock is handwoven by the expert craftswomen of the Mlabri Tribe – “the people of the yellow leaves” – in the hills of Northern Thailand. Yellow Leaf is working to create jobs for mothers and build a foundation for positive community transformation.
Causeartist is a multi media company spotlighting impact entrepreneurs, impact startups, and corporate social responsibility.