In episode 215 of the Disruptors for GOOD podcast, I had the pleasure of speaking with Jayce Newton, the Director of Impact at Liquid I.V. Jayce shared his inspiring journey and the mission-driven initiatives of the company aimed at expanding clean water access.
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With a strong commitment to making a tangible difference, Liquid I.V. is not just a company but a movement dedicated to addressing one of the most pressing issues of our time: water insecurity.
As of 2024, they have donated 55 million servings of Liquid I.V. in over 90 countries.
Sound Bites
- "2.2 billion people all over the world do not have access to clean water"
- "We have a goal to donate 15 million servings a year and 150 million in the next decade"
- "Liquid IV's purpose is to elevate the vitality of people and planet"
Key Takeaways
- Global Water Crisis: An estimated 2.2 billion people worldwide do not have access to clean water.
- Disaster Response: Liquid I.V. donates its oral rehydration solution (ORS) to disaster response organizations, providing immediate relief to those in need.
- Community Projects: The company collaborates with communities to build wells, create water commissions, and connect people to the water grid.
- Ambitious Goal: Liquid I.V. aims to expand clean water access for 2 million people by the end of 2026.
Jayce’s role is crucial in driving the company’s Impact strategy, focusing on sustainable and equitable water solutions for communities in need.
Here are some highlights from our conversation:
Strategic Partnerships
Through strategic partnerships with leading organizations like DigDeep, Save the Children, and MAP International, Jayce has helped Liquid I.V. fund and foster innovative solutions.
These partnerships are crucial in protecting water sources and securing the future of communities around the world.
Significant Contributions
The company has made significant contributions by donating over 56 million sticks of ORS to communities in need and providing over $6 million in grant funding.
These efforts are part of their overarching goal to ensure clean water access for two million people by 2026.
Oral Rehydration Solution (ORS)
Oral Rehydration Solution (ORS) is a simple, cost-effective treatment used to prevent and treat dehydration, especially due to diarrhea or severe fluid loss.
It is a mixture of clean water, salt, and sugar, specifically formulated to be quickly absorbed by the body, replenishing lost fluids and electrolytes.
ORS is recognized by the World Health Organization (WHO) as one of the most important medical advances of the 20th century, credited with significantly reducing mortality rates, particularly in developing countries where access to medical facilities may be limited.
Its efficacy in treating dehydration makes it a vital tool in disaster response and humanitarian aid, providing immediate relief and improving the chances of recovery for affected individuals.
Driving Real Change
Jayce emphasized that the mission of Liquid I.V. goes beyond just providing water; it’s about supporting communities to foster dignity, autonomy, and greater opportunities.
By working with leaders in the water space, the company drives real change from the Appalachian Mountains to communities in Liberia.
Multiply Your Impact
When you shop Liquid I.V., you make a difference. Universal water security is at the heart of their mission, and with your support, they can foster solutions for equitable clean water access through their partnerships with incredible organizations.
It’s not just about water; it’s about supporting communities to further dignity, autonomy, and greater opportunities.
Clean Water Access and Hydration Aid
1 out of 3 people globally do not have access to safe and clean drinking water, including 2 million people in the U.S. Without access to running water.
Liquid I.V. partners with leading humanitarian and community-based organizations to fund water access projects around the world.
In times of disaster, dehydration is a significant risk, and Liquid I.V.’s Hydration Multiplier® is often used in disaster relief efforts.
Sustainability Efforts
Liquid I.V. is committed to creating a better future for the planet. Their flexible pouches are made of 100% in-store recyclable packaging, and they use Forest Stewardship Council (FSC) certified materials for their cartons. They strive to advance into circular and upcycled solutions.
About Jayce Newton
Jayce’s journey is as inspiring as his current role. He grew up without a father, one of the first kids born in the US through in-vitro fertilization.
After graduating from UCLA and experiencing the world post-9/11, he taught English abroad, worked with at-risk kids in Morocco, and pursued grad school at George Washington University.
His career path took him through various impactful roles, including working with USAID and contributing to numerous human rights and community development initiatives.
Jayce’s extensive experience and passion for addressing water insecurity make for an insightful and engaging conversation.
