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Shea Yeleen Employees: 1-10 Sector: Beauty & Self Care, For Profit Established: 2005 Washington, DC

Shea Yeleen is redefining beauty through proving that nourishing our skin with the purest, most lush, quality ingredients is not mutually exclusive from empowering our sisters across the globe.

Description Shea Yeleen is redefining beauty through proving that nourishing our skin with the purest, most lush, quality ingredients is not mutually exclusive from empowering our sisters across the globe. The company believes that the health of our bodies, our community, and our planet is interwoven. That beauty is re-imagining the way we do business in order to build a more equitable future for all. The handcrafted products nourish more than just your skin— each purchase directly contributes to the financial empowerment of women in Ghana, which builds stronger communities. Currently, the business model is supporting the education of 268+ children. The supply chain was consciously designed by Rahama, after serving in the Peace Corps in 2005. Reconnecting with her West African roots led her to build a social impact business that pays producers 5x the local minimum wage, and uplifts entire communities behind them. The Yeleen Sourced proprietary process is what sets the brand apart – financial empowerment, community development, traditional processing methods, and an unwavering commitment to ethically sourced organic and natural ingredients.
Key People
Rahama Wright Founder & CEO As the CEO of Shea Yeleen, I actively contribute to promoting financial empowerment for women in rural villages by delivering training to produce, market, and sell high-quality shea butter. This has allowed me to gain expertise in leading operational strategies, build strategic partnerships, spearhead marketing activities, and to play a key role in achieving defined goals, expanding market share, and promoting ethically sourced products on a global level. I’ve had the opportunity to speak at 150+ events globally including the United Nations, World Bank, Global Entrepreneurship Summit, and Sustainable Brands. Additionally, I was appointed by the U.S. Secretary of Commerce Penny Pritzker to the inaugural Presidential Advisory Council on Doing Business in Africa, and reappointed by Secretary Ross, to counsel on strategies to transform and improve commercial engagement between the U.S. and Africa.
Podcasts
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