TomboyXEmployees: 10 - 50Sector: Fashion & ApparelEstablished: 2012Seattle, WA
TomboyX is high quality apparel made for comfort and confidence with sizes from 3XS - 6X. Our collections of bras, underwear, loungewear, pajamas, and swim are made by tomboys for tomboys everywhere. Women & Queer Owned. Eco-Friendly. Ethically Made.
DescriptionTomboyX is high quality apparel made for comfort and confidence with sizes from 3XS - 6X. Our collections of bras, underwear, loungewear, pajamas, and swim are made by tomboys for tomboys everywhere. Women & Queer Owned. Eco-Friendly. Ethically Made.
You might’ve heard this story before. Sort of. TomboyX was founded the way many brands are, trying to fill a need that had gone unfilled for far too long. We asked ourselves, “How hard can it be to make good underwear?” And by that we meant underwear that fit regular bodies and fit how we saw ourselves. And underwear that any body could feel comfortable in, regardless of where they fell on the size or gender spectrum.
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Fran DunawayCo-Founder/PresidentOne of the inaugural Forbes 50 over 50, Fran Dunaway is a media executive-turned-fashion entrepreneur and co-founder of TomboyX, a Seattle-based gender neutral underwear and apparel brand launched in 2013. The brand started as a passion project in collaboration with her wife and co-founder Naomi Gonzalez to create the perfect button-up shirt, pivoting to focus on underwear based on the overwhelming demand for their first boxer brief for women.
Fran and TomboyX are driven by a belief that brands can be a force for positive change, and their messaging promotes a human agenda to inspire conversation about gender, confidence, acceptance, and inclusion.
As CEO, Fran has led TomboyX to doubled YoY growth and industry recognition that has included four consecutive years on Inc. Magazine’s 5000 fastest growing companies and being named Small Business of the Year for King County and Fastest Growing Minority-Owned Company by the Puget Sound Business Journal.
