In episode 102 of the Disruptors for GOOD podcast, we speak with Rahama Wright, Founder of Shea Yeleen, on using fair trade skin care to empower women in West Africa and the United States through the production, sale, and use of shea butter products.
Rahama is creating living-wage jobs for women-owned shea butter cooperatives in Ghana. Having grown up personally aware of inequalities in the world, Rahama developed an interest in women’s economic empowerment. Making up for her lack of business experience with pure passion and determination, she started Shea Yeleen, a social impact company focused on financial empowerment and ethical sourcing.
About Shea Yeleen
Shea Yeleen is redefining beauty through proving that nourishing our skin with the purest, most lush, quality ingredients is not mutually exclusive from empowering our sisters across the globe. The company believes that the health of our bodies, our community, and our planet is interwoven. That beauty is re-imagining the way we do business in order to build a more equitable future for all.
The handcrafted products nourish more than just your skin— each purchase directly contributes to the financial empowerment of women in Ghana, which builds stronger communities. Currently, the business model is supporting the education of 268+ children.
The supply chain was consciously designed by Rahama, after serving in the Peace Corps in 2005. Reconnecting with her West African roots led her to build a social impact business that pays producers 5x the local minimum wage, and uplifts entire communities behind them.
The Yeleen Sourced proprietary process is what sets the brand apart – financial empowerment, community development, traditional processing methods, and an unwavering commitment to ethically sourced organic and natural ingredients.
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