In episode 180 of the Disruptors for GOOD podcast, we speak with Zane Adams, Co-founder of FedUp Foods, on forging the next generation of sustainable manufacturing and regenerative practices to change our food ecosystem for the better.
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Zane Adams is part of the leadership team at FedUp Foods PBC, the holding company of Buchi, a brand pioneering positive social and sustainable change in the beverage industry.
Joining the team just nine months after Jeannine and Sarah started in 2009, Zane is regarded as the “father” of the Buchi brand and its impact platform.
Here Zane combines a passion for people and the planet with his deep marketing expertise and business background that developed the Buchi brand and subsequently launched FedUp Foods PBC in 2020, fostering enterprise partnerships from suppliers to community collaborators.
A leader in the space, Zane believes the expansion of regenerative supply chains drive longer, more sustainable revenue for scaling business and family farms.
Zane is a sought-after speaker and media commentator and has been featured in numerous podcasts like Winning at Work, Washington Post, New York Times, Real Leaders Magazine and recently ranked alongside Jeannine Buscher, Co-CEO as #30 on the MO 100 Top Impact CEO’s in the United States.
Zane is a founding member, and currently serves as Chairman of the Board for Kombucha Brewers International, the global trade association for the kombucha industry.
About FedUp Foods
FedUp Foods is forging the next generation of functional beverages using sustainable manufacturing and regenerative ingredients as a vehicle to change our food ecosystem for the better.
Community-centered and values driven, the team at FedUp Foods is united in purpose to craft delicious, high-quality, nutrient-dense fermented products; invest in the regeneration of the planet, and use business as a conduit for positive social impact.
The company is unique because it is not content with the current extractive food system. Instead, it is dedicated to elevating food and beverage production to a new level.
The company believes that quality ingredients and sustainable practices should be the standard for all food and beverage products.
FedUp Foods is committed to creating high-quality food and beverages that are good for you and the planet.
They source their ingredients from small, local farmers who use sustainable and regenerative practices.
This means that the company is not only supporting local businesses but also helping to build a more sustainable food system.
The company offers a range of private label products, including cold-pressed juices, plant-based milk alternatives, and sparkling water.
They use innovative techniques and unique ingredient combinations to create delicious and nutritious products that are good for you and the environment.
FedUp Foods is also committed to transparency in their production process. They believe that consumers have the right to know where their food comes from and how it is produced.
