In episode 143 of the Disruptors for GOOD podcast, I speak with Greg “G.L.” Genco, Founder and CEO at Generation Conscious, on creating zero waste products for students on college campuses.
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G.L. grew up near a waste transfer station in Jamaica, Queens, NYC before moving to Long Island with his Trinidadian-Italian family. Seeing the health impacts of the waste station on his community motivated him to found Generation Conscious in order to tackle climate injustice, eliminate plastic waste, and address eco-classism.
He was further moved to take action when he found out Trinidad & Tobago was 80% at or below sea level, meaning most of his family was on track to be displaced by rising sea levels.
As a first generation college graduate (Amherst College), G.L. understands the importance of accessibility when it comes to sustainable goods.
The Generation Conscious system is built on making sustainability simple, accessible, and affordable. Because helping the environment shouldn’t be a luxury.
That’s why Generation Conscious collaborates with university administrations to ensure the school subsidizes or finances the full cost of the hygiene refills for all low-income students.
