Imagine walking into a library with over two million books, each representing a different charity. How on earth do you choose which one to read—or in this case, which charity to support?

The sheer number and the research time required can be overwhelming. It’s no surprise that many of us end up donating reactively rather than proactively.

But what if there were a way to find the perfect match for your values and interests? Thanks to AI, that’s becoming a reality.

The Overload of Choices in Giving

With more than two million charities out there, feeling lost when deciding where to donate is completely understandable. Often, we end up giving to the first charity that asks—whether it’s someone stopping us on the street or a fundraiser a friend invites us to support.

From Reactive to Proactive: The Role of AI

Reactive giving isn’t necessarily bad, but it might not lead you to the causes you’re most passionate about or those with the highest impact.

This is where AI steps in.

Free tools like ImpactMatch use AI to understand your interests and values and then, within 30 seconds, recommend the best charities specifically for you.

Instead of waiting for a charity to find you, you can now find the perfect charity yourself—with just a few clicks.

Understanding Different Giving Philosophies

Everyone has their own reasons for giving. Some people follow the Effective Altruism movement, aiming to make the biggest impact possible based on data.

They might donate to organizations like the Against Malaria Foundation, recommended by evaluators like GiveWell, even if they don’t have a personal connection to the cause.

Others prefer to support local charities or causes that have touched their own lives or those of their loved ones.

AI doesn’t judge your reasons—it helps you act on them. Whether you’re driven by data or personal experience, AI can guide you to charities that align with what matters most to you.

Transparency Matters

A common concern is ensuring that donations are used effectively, with as much as possible going directly to the cause rather than administrative costs.

While charity review websites offer some insights, they often overlook smaller grassroots organizations that can’t afford to be featured.

AI changes the game by analyzing financial and impact data from a wide range of charities—big and small, across different languages and regions.

This levels the playing field, giving you instant access to information that wasn’t easily accessible before.

Supporting Without Spending

Not everyone has extra money to donate, and that’s okay. AI tools can also help you find other ways to make a difference.

For instance, ImpactMatch can suggest opportunities for volunteering or advocacy that fit your interests and schedule.

It can also recommend innovative solutions like Good People Click and Ecosia that allow you to support charities at no cost to you. For example, with the new Good People Click browser extension, 2% of your everyday online purchases go to charity, funded by the store—not you. It’s a simple way to contribute with just one extra click before you shop online.

Small Charities, Big Impact

Smaller charities often struggle to get noticed due to limited marketing budgets. AI helps bridge this gap by connecting them with potential supporters who care about their causes.

This means more of your donation goes directly to making a difference, rather than to marketing expenses.

The Future is Here 🔮

While today’s AI still has its quirks and occasional “hallucinations” it’s already making a significant impact on how we discover and support charitable causes.

Considering the speed at which AI models are improving, in just a matter of months, these tools will become indispensable.

Making Giving Easy and Meaningful

AI is more than just a tech buzzword—it’s making it easier for everyone to get involved in causes they care about, whether through donations, volunteering, or everyday actions.

By personalizing the experience, AI helps ensure that your contributions—no matter how big or small—are aligned with your values.

Ready to discover new causes? ImpactMatch is completely free, and you can get your personalized charity results in just 30 seconds.

Have any questions or feedback? Please reach out to me!

This is our first version of ImpactMatch, and we’re excited to keep improving. We’d love to hear your thoughts on how we can make it better.

Also if you happen to run a charity review site or donation platform, you can contact me via LinkedIn about adding ImpactMatch (or a white-labeled version) to your site to help your users find the best charities for them.