Interactive Brokers Built an Innovative Mobile Trading App for Socially Conscious Investors

Interactive Brokers is Building a Next Generation Mobile Trading Platform for Socially Conscious Investors

In episode 39 of the Investing in Impact podcast, I speak with Will Peterffy, ESG Director at Interactive Brokers, on his life’s journey of ecological discover and building the next generation mobile trading platform for socially conscious investors.

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Will is on a mission to arm millennials to gen Zs with tools to invest in the future and make “impact” in the world. From giving back to planting trees all based on personal values and cause.

A lifelong environmental advocate, Will has made it his mission to help humanity right its relationship with the earth.

As ESG Director of Interactive Brokers, Will has led the development of IMPACT, a mobile trading platform for socially conscious investors. IMPACT solidifies Interactive Brokers’ commitment to sustainable practices.

Will Peterffy Director of ESG interactive Brokers_

Additionally, Will has built an organization called One Small Planet, whose mission statement is to harmonize the wealth of people and planet through the deployment of vital capital.

Will views the launch of the IMPACT app and One Small Planet as a manifestation of his life’s purpose. 

The son of Hungarian immigrant and Forbes billionaire, Thomas Petterfy, founder of Interactive Brokers, Will is determined to make an impact for his generation.

About the IMPACT app

Sustainable investing, simplified. IMPACT by IBKR provides the tools and technology that make it easy to invest responsibly in companies that uphold the principles you believe in.

Select the values that are important to you, then Explore to find companies with similar values that fit your investment objectives.

Monitor your portfolio’s performance and grade with a tap. Want to improve your portfolio grade? Use Swap to trade out of one position and into another with a single order.

For US residents, make more of an IMPACT by donating to your favorite charities through the IMPACT app.

Tap the Give icon, search for or select a charity, specify the amount you’d like to give and submit.

See your giving history using the Donations tab in the Transaction History page.

Need access to options, futures and forex?

You can use your account on IBKR’s top-flight trading platforms like TWS, IBKR Mobile, and Client Portal. Trade your way to the world you want with IMPACT powered by IBKR, Barron’s #1 rated online broker of 2021.

With IMPACT, users select their personal investment criteria from 13 impact values and principles across a variety of categories including environmental sustainability, racial and gender equality, clean water, LGBTQ inclusion, and ethical and transparent business practices.

Interactive Brokers is Building a Next Generation Mobile Trading Platform for Socially Conscious Investors

Users can also exclude investments based on 10 categories including animal testing, corporate political spending and lobbying, and environmental pollution.

Based on their preferences, the IMPACT app identifies companies that correspond with the categories and provides impact scores on existing portfolios and holdings. The user may then choose to customize their portfolios to align with their values.

About Interactive Brokers

Interactive Brokers Group, Inc. (NASDAQ: IBKR) is an electronic broker headquartered in Greenwich, Connecticut, United States. It is the largest U.S.-based electronic brokerage firm by number of daily average revenue trades and is credited with having the lowest commissions structure for US listed securities and ETFs.

The company also operates several international subsidiaries including its main brokerage business in Australia and Canada.

The company was founded by Thomas Peterffy(Will’s father), who is the current Chairman and CEO.

Interactive Brokers Group, Inc. is an electronic securities broker that offers a trading platform for the purchase and sale of financial instruments including stocks, bonds, options, futures, and forex.

The company operates in three segments: Trading, Clearing, and Execution & Other.

The Trading segment offers customers access to various exchanges and markets for the trading of securities, derivatives, and other financial instruments.

This segment also provides market data products and services; direct access to electronic exchanges; route orders to market centers and exchanges; and manage customer accounts.

The Clearing segment acts as the counterparty to customer trades and provides clearing, settlement, custody, and prime brokerage services.

This segment also offers foreign exchange trading and execution services.

The Execution & Other segment provides clients with pre-trade analytics tools; post-trade processing services; and account management, funding, and reporting services.

This segment also includes the company’s private client group business, which offers brokerage and investment advisory services to high net worth individuals.


The IMPACT application is a product of Interactive Brokers LLC that allows clients to generate analysis of their IBKR brokerage accounts using environmental, social, and governance (“ESG”) data provided by unaffiliated third-party data providers along with proprietary in-house algorithms and trade and account data contained in IBKR’s systems. For more information, please see the “Interactive Brokers LLC Disclosure regarding Use of IMPACT and ESG Dashboard and IMPACT Application”.

Margin borrowing is only for experienced investors with high risk tolerance.

You may lose more than your initial investment.

The risk of loss in online trading of stocks, options, futures, currencies, foreign equities, and fixed Income can be substantial.

The projections or other information generated by IMPACT app regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Please note that results may vary with use of the tool over time.

Please note that applicants will be required to open an IBKR Lite account with Interactive Brokers LLC. This account type is limited to trading U.S. exchange-listed stocks and ETFs. IBKR is able to provide commission-free trading in certain products because it receives payment for order flow from market makers for these orders. For more information, see

All sell orders are subject to small fees to offset the transactions fees imposed by regulators on the firm. For more information, see

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