Joy, a new parenting tech platform, has secured $10 million in seed funding to transform how parents access guidance and support.
The funding round was led by Forerunner, with additional investments from Magnify Ventures, David Heller, Wesley Capital, Obvious Ventures, Ogden Cap, Maywic, Rogue Venture Partners, and WTI.
Forerunner’s Managing Partner, Eurie Kim, will join Joy’s board of directors.
Comprehensive Parenting Resources at Your Fingertips
Joy is designed to offer an array of critical parenting resources in one convenient platform. With its flagship service, Joy On Call, parents receive on-demand, personalized guidance through SMS, leveraging the expertise of real professionals and AI-powered insights from Joy’s curated content.
Key Features of Joy:
• Joy On Call: Provides 24/7 SMS support from certified experts, including sleep and lactation consultants, behavioral experts, and parent coaches.
• Joy Learning: A comprehensive library of videos and articles tailored to meet the diverse needs of families.
• Joy Shop: Offers exclusive deals with trusted brands for ongoing savings.
Addressing an Urgent Need in the Parenting Market
Joy aims to alleviate the significant emotional and financial stress associated with raising children. Traditional early parenting support services can be prohibitively expensive, often costing over $3,000.
Joy consolidates these essential services into an affordable platform, priced at just $8 per month.
Membership options include monthly, quarterly, and yearly plans, allowing families to choose the solution that best fits their needs and budget.
Expert-Led Support
Joy’s expert team is led by Olena Dobczansky, the Clinical Program Manager at Lenox Hill Hospital in New York.
With a decade of experience in maternal child health and qualifications such as a Masters of Science in Nursing, RN-MNN, and IBCLC, Olena and her team of certified sleep consultants, lactation consultants, social workers, and child development experts provide comprehensive family support.
Leadership Perspectives
Joy’s CEO, Alan Charming Chan, emphasizes the platform’s mission: “We are dedicated to being a partner to parents everywhere, helping them navigate the ups and downs of parenthood with confidence and joy.”
Emily Greenberg, Joy’s Chief Parenting Officer, shares her personal motivation: “No parent should feel isolated during this exciting yet often daunting stage of life,” reflecting on her own struggles with postpartum anxiety.
Future Growth and Impact
The newly secured funding will drive further development of Joy’s digital platform and expand its personalized services, ensuring comprehensive support for parents at every stage of their journey.
Investor Insights
Eurie Kim of Forerunner, a mother herself, highlights the platform’s value: “As a mother of two young kids, I regularly feel overwhelmed with the number of new challenges that pop up daily.
Joy offers a profound opportunity to alleviate parental stress with 24/7 guidance, expert insights, and digital services.”
Joy’s innovative approach to parenting support is set to transform how parents navigate the complexities of raising children, offering a reliable and accessible resource to millions of families.
