Joggo bags are designed with high quality and a unique blend of functionality and style, helping better people’s lives at every step. Each fair trade certified bag is created in a women run co-op factory in Nepal. Joggo’s mission is to use part of the ptofits from its bags to educate refugee children in different parts of the world. With the purchase of each bag, Joggo gives displaced children an opportunity to continue their education, empowering them to ultimately start their own journey to greater good. There are 19.5 million refugees worldwide and Joggo believes with education they can improve their livelihood to build a better life.
To make their impact they had to partner with a trusted organization in this field. For that, Joggo has partnered with CARE Canada to help provide an education for youth refugees. CARE Canada provides effective and useful education and training for refugees all over the world. Education for refugees has been found to benefit youth in particular, who are eager to learn and build a better life using their own skills. Last year, CARE provided access to education and training for more than 161,000 people in 21 countries vulnerable to or affected by conflict and disasters.
Below is a quick Q&A with Joggo’s founder and social entrepreneur, Mohamed Mustafa
What experience made you want to start Joggo?
I have wanted to get involved in international development for a while. As I have been building brands my entire professional life, I decided to combine my marketing skills with my passion for development to launch a purpose-driven brand, and so JOGGO was born, which stands for Journey to Greater Good.
Give us a few facts about refugees that people may not know. Also, how is Joggo trying to help refugees when they are displaced from their country.
According to UNHCR there are approximately 19MM refugees worldwide, making it the largest number of refugees since WWII.
Nearly half of the refugees are children under the age of 18, and the need for education for these children has never been more urgent.
The situation of Syrian refugees is particularly distressing, the lack of education and access to schools is leading to a rise in child labor and child marriages. If the challenge of education is not addressed by the global community, the refugee children of Syria will be considered a lost generation.
I was inspired by Melissa Flemming (head of communications for the UN’s High Commissioner of Refugees) who, during her TED Talk in October 2014, encourages us to think of refugee camps as “centers of excellence where refugees can triumph over their trauma and train for the day they can go home as agents of positive change and social transformation…Refugees need to thrive, not just survive.” This gave birth to Joggo’s mission to offer sustainable, scalable solutions to support refugee education.
How did the partnership with CARE Canada come to be.
CARE Canada does incredible humanitarian work and provides effective and useful education and training for refugees all over the world. In 2014, CARE supported actions in 21 countries, to increase access to education and training for more than 161,000 people who are vulnerable to or were/are affected by conflict and disasters.
I approached them with the idea for Joggo and that was the start of our strong partnership.
When someone purchases a Joggo bag how does that impact a refugee?
With the purchase of each bag we contribute $10 to support refugee education through our partnership with CARE Canada. As we scale up and grow in size, so does our support and contribution to refugee education. We have adopted a business model that is sustainable and inclusive and is fully aligned to advancing the Sustainable Development Goals (SDG).
Tell us about the co-op factory that produces each bad. Was it difficult to find a fair-trade sustainable manufacturer?
The bags are manufactured at a Co-op factory run by women entrepreneurs living rural and urban areas of Nepal. The co-op is playing an instrumental role in enhancing the role of women in Nepalese society and bringing them at the forefront of economic development. The organisation is certified by World Fair Trade Organisation, which means all workers are compensated fairly.
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