Swimming trunks or board shorts are part of everyone’s wardrobe. Popbeachclub are manufacturing board-shorts for men and women using certified recycled polyester sourced from plastic waste. Popbeachclub have created sturdy and sophisticated clothing items, which impact literacy rates, raise consumer awareness on the need to recycle, help reduce landfill waste, reduce ocean pollution and increase youth employment, in some of the most beautiful and desperate areas.
“We can clean up the coastline and support primary education in Africa while looking good on the beach, and being socially conscious at the same time” -Akin Disu, founder of Popbeachclub
The social enterprise founded by Akin Disu with the aim to impact the planet for good. Popbeachclub have created a lifestyle following on social media, and are about to move to the next stage scaling the business. They are raising funds via the crowdfunding platform indiegogo to meet the minimum order requirements to buy certified recycled polyester for use in the production of the first batch of board-shorts
Popbeachclub decided to make a change by developing a sustainable model which did not rely on charity or government funding. 3 years ago they began making limited-edition African wax print shorts, waterproofed using an artisanal method they formulated themselves. A fixed percentage of sales from the merchandise goes to fund the schools in the area.
They had a great deal of success with the brand and in the first year built a classroom. It was a simple structure that doubled the intake of the school, all the kids in the village could now attend classes.This had a great effect on the morale of the teachers, the parents were pleased, and the school became a point of pride in the community. In the second year they updated the furniture.
Current estimates state that by 2025 there shall be 1 ton of plastic to 3 tons of fish in the oceans, and by 2050 there will be more plastic in the ocean than fish at the current rate of pollution
This project creates a platform to address the problems of plastic proliferation killing the oceans and the low literacy rates coming out of Africa, support them on Indiegogo
Source: Popbeachclub
