The Future of Sustainable Pet Food with the Co-Founder of Because Animals

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The Future of Sustainable Pet Food

In episode 117 of the Disruptors for GOOD podcast I speak with Shannon Falconer, Co-founder and CEO of Because, Animals, on the future of sustainable pet food. If you enjoy this podcast, please rate and review the show. It’s a huge help. Thanks!

Shannon Falconer is a scientist with expertise in cell culture, microbiome, chemical-genetic and molecular mechanism-of-action studies. She is the co-founder of Because Animals – a start-up using science to create humane, cultured meat-based, sustainable pet food for dogs and cats.

Shannon and her co-founder Josh, volunteered for years at the same cat rescue in Toronto. There they helped improve the lives of homeless cats and ease the overpopulation of strays and ferals. But the problem they truly bonded over was what they were feeding those cats: overprocessed, over supplemented meats from animals that cats were not meant to eat. And more than that, factory farms, the source of the vast majority of pet food, is devastating to the climate, our environment and to the lives of farmed animals.

The Future of Sustainable Pet Food with Co-Founder of Because Animals

And so, while Shannon was working as a microbiologist at Stanford University and Josh was finishing his MBA from Indiana University, they came up with a solution to a problem they both thought a lot about: How do we feed our pets without harming other animals or the environment? The answer: Because, Animals.

About Because, Animals and sustainable pet food

Because, Animals is a startup with a big mission: To make the most nutritious and sustainable pet food for dogs and cats on the planet — without ever harming any animals or the environment.

By supporting Because Animals you will help bring an end to the raising of farm animals for slaughter. With fewer factory farms, we will lessen the devastating impacts of them – to our rainforests, oceans and climate. And, importantly, you’ll also be aiding in the creation of safer and more nutritious food for our pets.


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