Tanis Jorge Discusses Building a Unicorn Tech Company and the Importance of a Cofounder

In Episode 172 of the Disruptors for Good podcast, I speak with Tanis Jorge, Co-founder of Cofounder of Trulioo and The Cofounder’s Hub, on building a unicorn tech company and the importance of a choosing the right cofounder.

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About Tanis Jorge

Tanis Jorge is a serial tech entrepreneur and a leading advisor on entrepreneurship and building successful cofounder partnerships.
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Over the course of her career in startups, spanning the last 20 years, Tanis has cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.

Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today.

In 2021, Trulioo reached “unicorn” status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.
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Today, Tanis is one of the go-to voices and experts on the cofounder relationship. Author of The Cofounder’s Handbook and Founder of The Cofounder’s Hub, her work focuses on how cofounders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.

About The Cofounder’s Hub

The Cofounders Hub is a platform that connects entrepreneurs and startups with potential co-founders, advisors, and investors. The platform provides a comprehensive directory of individuals and companies interested in collaborating with startups, along with a search function to filter and find the most relevant matches.

The The Cofounders Hub also features a blog with articles and resources on topics related to entrepreneurship and startup development. Overall, the platform aims to facilitate the creation and growth of successful startups by connecting like-minded individuals and providing them with the necessary tools and resources.

The Cofounder’s Handbook

The Cofounder’s Handbook is a practical guide to help entrepreneurs succeed in their partnerships at any stage. It is based on insights and perspectives shared by numerous cofounders who have experienced both successful and failed partnerships.

Unlike theoretical advice from business coaches and academics, this book provides real-world tips and tools that have been proven to help cofounders build rewarding partnerships and grow their companies successfully.

The book covers the many stages of a partnership offering guidance on topics such as:

• determining whether a partnership is right for you
• identifying the right business partner, having important conversations before signing
• formalizing the partnership with contracts
• deciding equity, roles, and titles
• effective communication methods
• building trust for a lasting partnership
• recognizing warning signs of trouble
• handling difficult conversations
• determining whether the partnership is salvageable, and navigating an exit.

This book is a field guide grounded in the experiences and knowledge of entrepreneurs who have gone before, making it an essential resource for anyone starting, building, or exiting a successful business partnership.