In Episode 164 of the Disruptors for Good podcast, we speak with Steven Izen, founder of Lokai, on building a $100M brand that gives back to causes around the world.
The Lokai Podcast Episode
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The Meaning Behind Lokai Bracelets
Lokai bracelets were created with the intention of reminding people to stay balanced. The bracelet is composed of two elements: a white bead filled with water from Mt. Everest, the highest point on Earth, and a black bead containing mud from the Dead Sea, the lowest point on Earth.
These bracelets serve as a physical representation of life’s highs and lows—a reminder that it’s important to stay balanced amidst life’s challenges
Behind Lokai Bracelets
The brand was founded by Steven Izen with the mission of inspiring people to “live with purpose and find balance in an ever-changing world.” Since then, they have grown wildly successful due to their commitment to helping others—10% of all proceeds go back to charity partners focused on helping those in need around the world.
Today, the brand offers dozens designs for both men and women, each conveying its own message or cause.
They also produce limited edition collections periodically throughout the year based on current events or meaningful occasions such as Pride Month, Earth Day, or Breast Cancer Awareness Month. The company also has major partnerships with the NFL, MLB, NBA, and College Teams.
“Life is a journey. Lokai exists to help you find balance between the highs and lows.” — Steven Izen, Founder & CEO
How People Wear Their Lokais
The bracelets are often worn by themselves but can also be stacked together with other bracelets for an even bolder look! People like wearing their Lokais because it serves as a constant reminder that life has its ups and downs, but no matter what comes our way we can remain grounded by staying balanced through it all.
Wearing a Lokai bracelet is a simple symbol of hope during hard times or encouragement during great times!
Wearing the bracelet is more than just an accessory; it is symbolic of remaining grounded in life’s highs and lows while making positive change in the world around us—an incredibly powerful message that resonates deeply with many people today!
Whether you opt for one color or stack multiple styles together for your own unique look, wearing your own Lokai bracelet can serve as a source of strength when you need it most!
Balance Club Membership
The brand also offers a membership model to its customers, which offers multiple benefits and access to exclusive styles and colors.
With a Balance Club Membership, you can enjoy Lokai’s exclusive designs each month, discounted sitewide purchases and total freedom to pick up or skip any months that don’t fit your lifestyle -all while giving back to those in need.
Member Benefits Include:
- Member Discount- 20% off everything on the website. Yes, everything, anytime.
- Exclusive Designs – Monthly styles to inspire balance in your daily life.
- Choose You Cause – Lokai donates $1 every month to the cause of your choice.
- Swap or Skip – Swap the monthly design for a Lokai of your choice, or skip your shipment until the next drop.
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